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I developed the visual identity for an in-house production agency of Publicis Groupe, focusing on aligning with the overarching brand identity while giving it a unique twist. The main element of this visual identity is a simplified lion's mane, paying homage to the iconic Publicis Groupe logo. This not only strengthens the connection to the parent company but also provides a distinctive visual symbol for the agency.
The identity incorporates elements of contemporary graphic design, drawing inspiration from the concept of a television monoscope—a nod to the classic visuals of television calibration. This reference ties in well with the agency's role in production and creative media, blending tradition with modernity.
The visual identity primarily utilizes RGB colors, representing the core elements of digital display, and is further enhanced by the vibrant contrast of orange and black. These colors add depth and warmth, giving the identity a dynamic and recognizable appearance that stands out in the creative landscape while staying true to the agency's media-focused roots.
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