Let‘s celebrate everyone who is brave enough to live
real and feel real connection. Grolsch is here to connect
us to what’s real: ourselves, others and the world.
And the realness is reflected in our taste:
with fuller flavour to match the moments
of enjoyment and connection.
Our Make It Real campaign introduces a new packaging
and visual identity by embracing authenticity. It fosters genuine connections, celebrating
real moments and true
experiences.
To fulfil this promise in digital channels, a distinctive
and playful style of execution was chosen, telling a story of one afternoon through photography sequence that helps build emotional connection with the brand.
The authenticity is core to both dynamic and static assets. In the toolkit, you will find formats that prioritize the new packaging or focus moreon the brand story to flexibly answer the needs of your market.
